Boston Business Feature: styled photo shoot with Central Square Florist

May 14, 2016

For the last two months, I’ve been texting back and forth with Jackie of Central Square Florist in Cambridge, MA, designing a styled photo shoot. We initially met at a coffee shop with the idea to have this photo shoot and agreed on the theme of “casual outing”. From there we extended the collaboration to model/style & fashion blogger Victoria Hathaway and talented makeup artist Sydney Tess. The shoot would be in the beautiful setting of local business Cafe Luna and the surrounding Central Square community.

There were a lot of voices and styles that needed to come together for the shoot to be successful and working with Jackie to achieve our perfect vision had to be calculated. Our biggest challenge was giving each variable the attention it deserved.

The photo shoot happily fell on a Thursday night, one of the first warm days of spring. Jackie and I walked from her storefront to Cafe Luna holding boxes of succulents, a colorful arrangement, and a bouquet that was bursting to life with orange and purple hues. We chatted on the way to Cafe Luna, our first stop of the evening. As we peeked through the giant garage-sized windows, we saw the shop slowly simmering in the aftermath of a busy day. We walked through the doors, noticing the golden yellow walls and the table settings with white paper placemats and crayons available for coloring.

The staff was smiling and offered us beautifully plated dishes and the perfect cup of joe, complete with a rosette swirl on top. We began shooting still lifes of the glorious flowers and the magical looking plates, with Jackie working as an art director for different positioning. She is incredibly decisive and I adored working with her because of this.

Victoria’s makeup was minimal and gorgeous, the beautiful artwork of expert Sydney. She carried a huge travel bag filled with outfit options, still warm from their car ride from Rhode Island. I reacted quickly and instinctively to her outfit options, and Jackie stepped in to have the final say on which outfits would work best with her flowers’ color palettes.

After 30 minutes of photographing shots of Victoria sipping on a cup of perfectly prepared cappuccino (everyone enjoyed several during the shoot - not a problem in my opinion!) we began to wander outdoors.

One of my favorite spots was Modica Way, a public walkway in Central Square connecting City Parking Lot 5 to Massachusetts Avenue. Modica Way is completely covered in artist’s graffiti, an absolute must-see for anyone in Cambridge. Victoria and I share a love of street art, so this environment totally fit our styles. Victoria wore an all black jumper and held a single gorgeous sunflower, an excellent suggestion from Jackie.

With any on-location urban shoot, there is the challenge of dealing with passersby and looky-loos. But Victoria displayed an admirable confidence as we got lost in the alleys. She allowed me to “do my thing”, sporadically and playfully halting her mid-walk to snap a photograph or asking her to shake her hair wildly. Even though the street bustled with activity, Victoria was comfortable and didn’t hesitate when I asked her to chomp down on the sunflower stem with her teeth. We floated our way through the city streets and the results are saucy. Thanks to everyone who made this styled shoot so fantastic!

The team:

Flowers/Plants: @centralsquareflorist | www.centralsquareflorist.com

Model: @veehathaway | www.thestylegurudotnet.wordpress.com

Makeup Artist :@sydneytess_ | sydneytess@gmail.com

Interior Location: @cafelunacentral | www.cafeluna-centralsq.com

Outdoor Location: Modica Way (#modicaway)

All photography: @dakotalenoxphoto

Learning From A Photography Workshop

April 10, 2016

This California workshop was originally an excuse to flee from a cold Boston winter.

There were seven of us, in the middle of Carmel, CA, sitting in a circle on a plush white leather couch of an airBnB house. When the afternoon sunlight sliced in, the whole place reminded me of a 70’s Hollywood film set. We’re a group of photographers, a group of strangers, here for "Theory the Workshop." We came here to learn about vital photo skills: technical development, working with models for styled shoots, marketing and editing hurdles, but most importantly, to uncover some truths about our work.

The instructors for this course were Abi, of Abi Q Photography (Oakland, CA) and Brooke, owner of BlushbyB Photography (Salt Lake City, UT). Their portfolio work is primarily wedding photography, but looking deeper, their portrait work exceeds any commercial level and enters a realm of art. To me, Brooke’s work reads like a music staff, and we found out at the workshop that music inspires so much of her deeply emotional work. Abi is passionate about social justice, opening up discussion in her Instagram with the important changes she would like to see in the world.

I found the workshop by first admiring their work online and questioning why it seemed more honest and raw than other photographers I was following. Their work has a wisdom and I wanted some of 'dat.

I swirled my first glass of red wine, lounging on the white shaggy rug of this retro home. I sometimes overcompensate for social discomfort by physically going overboard (I.E. rolling around on the floor). Abi opened with her ice breaker question, something we should be asking ourselves as photographers more than anything else. It's difficult to answer and continued to be for the remainder of the workshop.

"Why are you here?"

In my sixth year in business with photography, I was facing some obstacles around this time. The largest was the not-so-fun but entirely true concept of "the dead season". It was cold outside and the winter was rolling on. No one, including myself (who's a complete ham for the camera) are thinking about portraits. Our skin is dry and barely sun-kissed, there's no excitement for updated wardrobes or really the need to leave the house at all. Like most of my clients, I'd rather be In my living room, burritoed under fleece blankets watching Netflix. But being self employed, I push myself to find things that keep me on top of business during this time: new marketing tips, potential spring deals, updating my website, and YES a warm weather workshop.

There was a hot tub outside on the porch at the house. I stared longingly at it as I rolled around on the rug. I'm a soaker-by-nature gal and even this small pleasure would be my rejuvenation: being outside with the West Coast sun on my forehead. But before basking in this perfect situation, like all things, you had to earn that luxury.

Abi and Brooke dove into the work unapologetically, displaying a whirlwind of slideshows, technical settings, brain-buzzing Q&A's, and taking us to different locations to shadow them on shoots. We got the chance to photograph each other, but the catch was Abi and Brooke would be breathing down our necks. They critiqued our direction and peered over our digital camera screens to offer composition tips and what they would have done differently. Both instructors were inviting but pushy, a perfect blend of professional boot-camp coach and a friend who cares about your success.

It was rigorous. My brain started to go into overdrive, for fear that too much information was coming at me.

It took patience and creative openness to continue the stamina of this workshop to the end. I'm a note taker, so I scribbled as much as possible, hoping that all the information would stick. My favorite part was the one-on-one critique session that took place on a balcony overlooking some majestic mountains. Oh boo, life is horrible. Abi and Brooke gave their impressions of my Instagram feed (which is so fun, please DM me if you want your own read!). They noticed little things about my subconscious photo making decisions that flooded me with joy: like my obsession with color, and that it's acceptable to have oddball photo projects, just hashtag it with #myweirdbrain.

After returning home it took me a week or two to process any of it. But once I did, my intuition took control and I found myself re-ignited and utilizing so much of what was learned at "Theory the Workshop."

Keywords when shooting with models? Got it. Editing tips for Lightroom? Yay, they're still there! Pushing composition and working with difficult lighting situations? Honey, please. It's second nature now. It's like the lessons were instilled in my brain, ready to come out when I needed to use them.

No one is born with technical perfection and the foresight to know what exactly your voice is. The road to finding our own voice is difficult, but there is plenty we can do to learn and nourish our creativity. Dare to ask the questions. Find your tribe and go to them. It will always lead you somewhere breathtaking.

FOLLOW THESE PHOTOGRAPHERS:

Thanks to all the team members of the Theory the Workshop!

Here is a list of my fellow workshoppers' Instagram accounts. Follow them because they are brave and amazing stuff swirls in their artwork:

Kate Thompson : @bettyclicker

Shyla : @5hyla

Carly Romeo : @Twospoonsphoto

Courtney Garn : @courtney g_photo

Brooke (instructor) : @braillegold

Abi Q (instructor) : @heyabiq & @abiqphoto

J.Tyler (me!) : @dakotalenoxphoto

THE TEAM:

Workshop : @theorytheworkshop

April (Friggin' amazing workshop food chef) : @absentkitchen

Alyssa (model) : @alyssmichelle

Jerilyndee (hair & makeup) : @jerilyndee_beauty

Chantel Lauren (dress design) : @chantellaurendesigns

Wanna know what happened the day after the workshop ended?

Make-up Tips For Your Professional Portrait : Contouring Secrets For The Camera

March 31, 2016

I get a lot of questions regarding what type of makeup to apply for photo shoots. Personally, I'm a fan of whatever natural face your were born with. But sometimes my clients want more answers...

So I’m giving in! For you!

I’ve studied makeup for many years and would like to provide a step-by-step guide to contour makeup to effortlessly become flawless in your next photo shoot. Follow these steps and your hashtag #iwokeuplikethis will never be more accurate!

Step 1.

Take a “Before” photo. Admire your natural skin tone, because it’s about to rapidly and delightfully change through the miracle of foundation and face paint!

*From the series “Beauty is Forever Eternal”, 2016*

Step 2.

To create a superior you find a foundation tone that matches your natural color. To create a brand new person choose a color that's bold! Some experts say "skin match" for foundation but contouring is about full transformation. Cover the entire face including lips and eyebrows because you can fill them into any shape you’d like in later steps. This is the perfect time to include any warrior lines you’d like to explore with white face paint, this is highlighting.

Step 3.

Start to find the shadows and highlights of the face using your deepest brown and white face paint or powder from your contour kit. Explore different lighting sources for added creativity and allow yourself to freely explore diagonals and shadows!

Step 4.

Blend blend blend! Notice the beauty of your eyebrow-less, cheekbony, matte face! Is that a new chin?! Yes! You’ve created it from your deepest desires. I’m so proud of you.

Step 5.

The next step is vital. Add on your new eyebrows and fill in your lips and cheeks with a hot shade of lipstick and blush.

Step 6.

Without a hair stylist for your photo shoot? No problem! Add a wig and change your clothes to become someone you’ve always wanted to be! Shoot all your hottie-shots and have fun while doing it.

Step 7. [Bonus step!]

I usually don’t share this secret, but because you’re such a loyal fan and this is the hottest beauty industry tell-all article I’ll reveal it... To remove your contouring makeup apply nature’s best exfoliant: chocolate syrup. It’ll rid you of dark circles temporarily with it’s deep opaque coverage and leave you glowing for days afterwards.

Thank you for reading and remember there’s nothing more beautiful than your natural face for photo shoots. Relieve yourself of the pressure and simply be you. Happy April!

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